25 February 2011

Gary S. Cohen Joins Timex Group as Chief Executive Officer

MIDDLEBURY, CT (February 25, 2011) – Gary S. Cohen has been appointed President and Chief Executive Officer of Timex Group B.V. Mr. Cohen will also join the company’s Board of Directors.

“I feel honored to lead one of the world’s largest and most iconic watch companies,” Cohen said. “I look forward to developing new business opportunities across our extensive portfolio of brands in both developed and emerging markets worldwide.”

Prior to joining Timex Group, Mr. Cohen was Global General Manager/Vice President of Playtex Products Inc., a business unit of Energizer Holdings, Inc. (NYSE: ENR), where he played an instrumental role in the integration of Playtex into Energizer’s Personal Care Division. Among his achievements at Playtex, Mr. Cohen helped acquire the Hawaiian Tropic Sun Care brand and expanded it internationally.

Throughout his 28-year career, Mr. Cohen held a series of senior management and marketing positions within top consumer products companies including Procter & Gamble (NYSE: PG), and The Gillette Company. Some of Mr. Cohen’s notable accomplishments at Gillette include doubling the size of the Gillette Oral-B business in a six-year period and launching Gillette’s most successful razor, Mach3.

He holds a B.A. in Economics from Brandeis University and a M.B.A. with a specialty in Marketing from the J.L. Kellogg Graduate School of Management at Northwestern University.