21 February 2013

Timex Announces Launch of Social Media Advocacy Program

Iconic watch brand rewards loyal consumers for sharing branded social media content

MIDDLEBURY, CT – Timex, the leader in outdoor and sports performance timepieces, today announced the launch of TimexRewards.com, an innovative social media initiative that rewards Timex advocates for sharing branded content related to endurance sports.

TimexRewards.com will capitalize on the strong heritage of the TIMEX® IRONMAN® brand, in existence since 1986 when Timex introduced the first licensed IRONMAN® watch. The site serves as a content portal, housing videos, news, stories, and training tips from professional athletes, trainers and coaches that reflect the lifestyle of runners and endurance athletes. In exchange for registering and sharing content to one’s social channel, users receive points which “unlock” exclusive prizes.

“We are excited to launch this platform, and the opportunity to give back to our most loyal brand advocates,” says Gary Cohen, President and CEO of Timex Group. Cohen says publishing authentic content is a key strategic pillar of the program. “It’s less about promoting our products directly and more about showcasing real examples of the lifestyle you can live by training the right way.”

As users share content to their social channels, they redeem points and “unlock” rewards including watches, exclusive discounts, training programs and gear from Timex and other endurance brands including TrainingPeaks®, MapMyFitness®, yurbuds® and TheTriShop.com®. The largest incentive is a trip for two to Kona, Hawaii to see the 2013 IRONMAN® World Championship.

“Our brand advocates are among the most passionate in the world and we want to reward that passion,” says Sam Martin, Senior Brand Manager, Timex Sports. “We also understand the importance of providing an incentive for participation in the digital world and we will continue to measure and evolve our program to ensure that relationships with our brand advocates are mutually beneficial.”

For more information, or to sign up for the program, visit www.timexrewards.com.

About TIMEX Sports Watches:

Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for athletes of all fitness levels, having introduced the first licensed IRONMAN® brand watch in 1986. The Timex IRONMAN® brand legacy of leadership, innovation and style in international sport is evident in the brand’s extensive anthology of elite training devices and fitness aids. Timex IRONMAN® timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of America. Fans are invited to engage with the brand on www.Facebook.com/TimexSports.

Timex’s presence in the fitness world has been evident for years via its partnership with the New York Road Runners in conjunction with the ING New York City Marathon, Ironman Triathlon event series and several worldwide marathon sponsorships. With a wide array of wellness and training instruments priced at various levels, Timex has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle.


The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN® Series, has grown from owner of a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®. For more information, visit www.ironman.com.

About Timex Group

Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.

For additional information please contact:

Catalyst Public Relations
Josh Green
(212) 714-7905

Catalyst Public Relations
Dorie Sanders
(212) 714-7932